Capital in the 21 Centurey Essay Example | Topics and Well Written Essays - 750 words

Capital in the 21 Centurey - Essay Example Bonds were, basically, one population’s guarantee over the rest who settled they’re charges. Notwithstanding, to discover the wealth’s possession has been a lot of intricate as it is today in a world described by what Piketty alludes to as â€Å"financial intermediation†. The current monetary framework with the banks makes it complex to understand the responsibility for which is kept by the normal man and contributed by the bank. Organizations at that point worked in comparative manners as the current occasions with business visionaries establishing new businesses and afterward offering investment opportunities, procuring capital gains, and putting some of it once more into the business. Basically capital was a basic piece of the general public, past account stories, some of which worked as powerful resources. By contrasting the early agent and the current framework, the creator has attracted numerous equals both the frameworks of capital and venture. With this Piketty (83) calls attention to the unsafe idea of capital that has consistently been so at any rate in its beginning periods when it is likewise pioneering in nature. The cutting edge discernment has it that capital has become increasingly unique since the time the eighteenth century. The recorded writing from Britain and France give the most data. It is seen that the capital-salary proportion has stayed stable between the eighteenth and nineteenth hundreds of years for both Britain and France following a comparable pattern. This was trailed by an unexpected flood in the twentieth century which at that point came back to comparable levels during the World War I (Picketty, 86). Thus, national capital which is the entirety of private and open capital was characterized as the aggregate of farmland, lodging, other local capital, and ne t outside capital (Piketty, 87). Remote capital was widely formed by local pilgrim powers and the variable assumed a significant job in deciding national capital. The most noticeable changes have been the substitution of farmland while all out capital

Graduation Speech -- Graduation Speech, Commencement Address

Most graduation discourses are about solidarity and how close we've become as a class. I don't feel this concerns us. Rather, I think we've all gotten close as people, not in view of some nonexistent substance we as a whole have a place with, but since of what our identity is. In any case, that is what's significant. In 10 years, we won't serenade Senior Power; we'll be recalling the individual connections we as a whole had. I recall after our eighth grade graduation processing about the yard, embracing one another and sobbing for what might happen to us. We were terrified of secondary school - this time it's this present reality. Also, sometime down the road, we will confront a lot greater hindrances that we will survive, and secondary school graduation will be affectionately recollected. As we approach this genuine world, it's critical to recall the numerous individuals who have helped us en route as pioneers, guides, companions, and companions. I remain before you as the remainder of three valedictorians to talk. Be that as it may, valedictorians and institutes alone don't make up our group. Every individual brings a piece of themselves. Our skilled performers have upgraded many...

Cutting and Self-Harm Behaviors in Teens

Cutting and Self-Harm Behaviors in Teens Depression Childhood Depression Print Cutting and Self-Harm Behaviors in Teens By Vincent Iannelli, MD facebook Vincent Iannelli, MD, is a board-certified pediatrician and fellow of the American Academy of Pediatrics. Dr. Iannelli has cared for children for more than 20 years. Learn about our editorial policy Vincent Iannelli, MD Medically reviewed by a board-certified physician Updated on February 04, 2020 Parents won't let you go to prom? Talking it out can help. Jamie Grill/Getty Images More in Depression Childhood Depression Causes Symptoms Diagnosis Treatment Types Suicide Cutting is a type of self-harm in which teens deliberately cut or scratch themselves with knives, razor blades, or other sharp objects, but not with any intention of trying to commit suicide. Other self-harm behaviors can include head-banging, branding or burning their skin, overdosing on medications, and strangulation. These behaviors are more common than you might think with an estimated 17.6% of teens admitting to trying to harm themselves.?? Why Teens Cut Themselves Parents and pediatricians often have a hard time understanding why teens would cut or do other things to harm themselves. Not surprisingly, cutting is a complex behavioral problem and is often associated with a variety of psychiatric disorders, including depression, anxiety, and eating disorders.??  Teens who cut themselves are more likely to have friends who cut themselves, low self-esteem, a history of abuse, and/or thoughts of committing suicide. While it is sometimes seen as an attention-seeking behavior, cutting is a way for kids to release tension, relieve feelings of sadness or anger, or distract themselves from their problems. Of course, any relief is only temporary. While some teens who cut may have a friend who cuts or may have read about it or seen it on TV, most kids who start cutting say that they were not influenced by anyone or anything else and came up with the idea themselves. Signs of Cutting Cutting is most common in teens and young adultsâ€"especially among teen girlsâ€"and often starts around age 12-14.??   Teens who cut themselves are usually described as being impulsive. Some are also described as being overachievers. In terms of warning signs and red flags, your teen may be cutting if she: Always wears long-sleeved shirts or long pants (even when the weather is warm) to cover new cutting marks or older scars on her arms, wrists, or thighs (those are common areas of the body where cutting occurs)Routinely has suspicious cuts, scratches, or burns on her belly, legs, wrists, or armsIs developing symptoms of depression, anxiety, or alcohol abuse??Has trouble controlling her emotions (like if your teen doesnt know how to handle herself when she feels sad or angry) If you think that your child is cutting, ask them about it gently. If the answer is yes, its important not to get mad or overreact. You dont want to make them feel bad for doing it. Keep in mind that cutting is often a symptom of a larger problem, and you, as a parent, can help your child figure out the underlying cause by seeking professional help (more on that below). Treatments It is critical to seek treatment for your teen right away if she is cutting, both to help treat any underlying psychiatric problems, like depression or anxiety and to prevent cutting from becoming a bad habit. The longer a teen cuts herself, the harder it becomes to break the habit. Cutting can also lead to more problems later in life. In fact, the S.A.F.E. Alternatives (Self Abuse Finally Ends) treatment program describes cutting as ultimately a dangerous and futile coping strategy which interferes with intimacy, productivity, and happiness. These are some forms of treatment that may help your teen quit cutting and learn healthier coping strategies. Psychotherapy Teens who cut should be evaluated and treated by counselors or psychologists who have experience in treating teens with this particular condition. These types of professionals are skilled at talk therapy and can provide a safe, non-judgmental space in which your teen can speak openly about the problems that shes facing. Remember, it can sometimes be hard for a teen to completely open up to a parent, so talking to someone who is removed from their everyday lives might be easier for your child. Psychiatry An evaluation by a child psychiatrist (a medical doctor who can prescribe drugs) might also be a good idea for further treatment ideas, which might include antidepressants when necessary. Treatment Center You might look for a treatment center in your area that specializes in cutting. The name of the treatment center might include the phrases self-harm, self-injury, or self-mutilation. Support Group Your teen might also find help by joining a  self-harm support group. Meeting others who cut might help her feel less alone and might help her learn how others have successfully stopped cutting themselves. Treatment for cutting will likely focus on helping the teen develop healthier coping mechanisms when faced with feelings of anger, stress, or sadness. It will also help boost a teens self-esteem, help manage any underlying psychiatric problems, and help make sure that the teen isnt having thoughts of suicide.

To Pledge or Not to Pledge---Is That the Question Essay

Take a moment to recall some of the patriotic symbols that help embody the spirit of our nation: the bald eagle, the Statue of Liberty, or even the national anthem. Among others promoting the civic duties and democratic virtues prized by our American society, nothing has caused as much controversy as the recitation of the Pledge of Allegiance in public schools. At the start of a new school day, every classroom of a government run school would be ringing with the chorus of America’s youth delivering the pledge in an almost autonomous way. The reason why this is such a big deal is due to the fact that to some, including myself, believe the words â€Å"under God† suggests a breach of the first amendment. As of late, our country has been in the†¦show more content†¦Ironically, the Pledge of Allegiance originated from the hand of a social minister and chairman of the National Education Association, Francis Bellamy. Bellamy’s goal with the initial 23 word pled ge was to impress it upon receptive, youthful minds, and convey the compassion and the patriotic duty deserving of the Republic. As a result, â€Å"more than 12 million public school children in every state in the Union† spoke the Pledge of Allegiance that day (Moss 2006). Since then, it has been a catalyst for tradition turned into mandatory law. Over the course of 62 years, Bellamy’s pledge has been revised three times, and the more specific it seemed to get, the momentum of controversy grew. The first set of phrases to be exchanged was from â€Å"my flag,† to â€Å"the flag of the United States† in June 1923 (Moss 2006). The reason was due to the massive influx of immigrants and their interpretation of the Pledge; the committee of the First National Flag Conference wanted to clarify to people who migrated to the States that it was specifically the United States flag and not their indigenous flag they were saluting to. The following year, â€Å"of America† was attached to the tail end of â€Å"United States;† forty years later, as courtesy of then President Dwight D. Eisenhower, the Pledge of Allegiance was modified to accommodate the phrase â€Å"under God† in between â€Å"one Nation,† and â€Å"indivisible† in June of 1954. PresidentShow MoreRelatedThe Pledge Of Alle giance From A Very Young Age1295 Words   |  6 PagesThe Pledge of Allegiance was taught to me at a very young age. Most children in the United States learn the Pledge in Kindergarten. As a child I never questioned the phrase â€Å"Under God†. Perhaps I did not question it because I was raised as a believer of God. Fortunately, with age, I have become more of a critical thinker. I have become more cultured and knowledgeable to the people who differ from me. Not every American citizen is a believer of God; there are various religions with different or multipleRead MoreThe Reflection Of Francis Bellamys Pledge Of Allegiance1092 Words   |  5 PagesIn the early year of 1893, Francis Bellamy beautifully crafted a pledge that will be twisted over years of alteration, creating a constrained symbol of national bond submersed in religious controversy. The original text of Francis Bellamy’s Pledge of Allegiance was recited with a salute as, â€Å"I pledge allegiance to my flag and the Republic for which it stands-one nation, indivisible-with liberty and justice for all.† Reading this text, one may notice a lack of a well known excerpt; â€Å"under God.† PeopleRead MoreI Am My Research Hypothesis1690 Words   |  7 Pagesthrough my one on one interviews and core questions. I used my core questions and people skills to conduct the interviews properly. When speaking with each woman I interviewed, I explained to them that I was asking them questions for a research project. After this, I read the core questions directly from my iPhone that I wanted to ask the women. I made sure that I spoke clearly and annunciated each word I spoke so that I would not have to repeat the questions. After interviewing each woman, I went homeRead MoreWhy God Should be Taken Out of the Pledge of Allegiance Essay932 Words   |  4 Pagesnation, but do they have to show loyalty to â€Å"God†? When saying the pledge, one must elicit the words â€Å"one na tion under God.† This not only contradicts freedom of religion, but it draws attention away from the purpose of pledging loyalty to America. It’s the Supreme Court’s responsibility to make sure there is an equal chance for fairness. Only the Supreme Court can override the decision to not remove â€Å"under God† from the pledge. The Supreme Court also controls the opportunity for this case to evenRead MoreGraduation Speech : The Pledge Of Allegiance1715 Words   |  7 PagesChildren have been reciting The Pledge of Allegiance for over sixty years. It was common practice to recite The Pledge of Allegiance every morning in the classroom while standing and raising your right hand to your heart. Now, Americans are questioning the reasoning and purpose behind reciting The Pledge, especially since students are being asked to mention God each time they recite it. This paper will focus on school-aged children. Because of the lack of patriotism in Atheists and the infringementRead MoreEthics And The Code Of Ethics1455 Words   |  6 PagesEthical Practices There are many questions about people’s ethics and how they practice it by deciphering between what is right and what is wrong. How we think and behave towards others and how others think and behave towards us is how people live their lives. Doing what is right and personal integrity is two different features of ethics. In a business world, the Code of ethics is â€Å"a company’s written standards of ethical behavior that are designed to guide managers and employees in making theRead More Terrorism, Patriotism and the Farce of the Pledge of Allegiance1179 Words   |  5 Pagesand the Farce of the Pledge of Allegiance nbsp; It is unfortunate that the terrorists did not attack and destroy the Pledge of Allegiance instead of the World Trade Center.nbsp; But politicians and zealots have perverted patriotism to include a blind veneration of the United States based on an oversimplified conception that disregards current laws and social customs, a perversion evident in the idolatry performed regularly by most American citizens during the Pledge of Allegiance. nbsp;Read MoreAn Effective Type Of Birth Control1465 Words   |  6 PagesAccording to a study done by CNN, as many as one in eight teens within the United States have taken the virginity pledge (Tamkins, 2008). This means that they took the opportunity and are making a written or verbal commitment and promising to refrain from sexual activities until marriage. But officially, the virginity pledge states that â€Å"Believing that true love waits, I make a commitment to God, myself, my family, my friends, my future mate and my future children to be sexually abstinent from thisRead MoreHazing Essay933 Words   |  4 Pages In my last essay I began with a definition of hazing. Hazing refers to cruel and absurd tasks given to â€Å"pledges† or students who are yearning to be initiated into a greek organization. These tasks usually result in physical punishments and abuse from the brothers, degrading the pledges. Hazing has been used in greek organizations for many years now, many incidents where a student took things one notch to far have been slide under the rug and kept secret for many years. This information recentlyRead MoreThe Application Of The Patent System1502 Words   |  7 Pages Intellectual Property Midterm Question #2 The core purpose of the patent system is to incentivize innovation but the current system often has the opposite effect. Patents give inventors monopolies over their inventions for a period of time in order to allow inventors to recoup the costs of research and development (â€Å"RD†) and to generate profits that reward inventors’ efforts, encouraging future investment. In exchange, patentees dedicate their inventions to the public domain once their patents

The Impact of Christianity on Western Civilization

The Influence of Christianity on Western Civilization The positive influence of Christianity is far reaching especially in the rich history and culture of Western Civilization despite a long standing ignorance or adamant denial of its contributions. The Bible itself is responsible for much of the language, literature, and fine arts we enjoy today as its artists and composers were heavily influenced by its writings. Paul Maier, in writing the forward to the book How Christianity Changed the World by Alvin J. Schmidt, says this about the profound impact Christianity has had on the development of Western Civilization: â€Å"No other religion, philosophy, teaching, nation, movement—whatever—has so changed the world for the better as Christianity†¦show more content†¦The charter, signed in 1215 at Runnymede by King John granted a number of rights never held before this historic occasion including that â€Å"(1) justice could no longer be sold or denied to freeman who were under authority of barons; (2) no taxes could be levied without representation; (3) no one would be imprisoned without a trial; and (4) property could not be taken from the owner without just compensation (Schmidt 251). The Magna Carta had important Christian ties as demonstrated by its preamble that began, â€Å"John, by the grace of God†¦,† and stated that the charter was formulated out of â€Å"reverence for God and for the salvation of our soul and those of all our ancestors and heirs, for the honour of God and the exaltation of Holy Church and the reform of our realm, on the advice of our reverend [church] fathers† (Schmidt 251). This document also followed the precedent established in 325 at the Council of Nicaea in which Christian bishops wrote and adopted a formal code of fundamental beliefs to which all Christians were expected to adhere. The Magna Carta displayed what its formulators as Christians expected of the king and his subjects regarding civic liberties (Schmidt 251). Natural law is a concept with a long history dating back to the Greco-Roman philosophers. Despite some variations among philosophers one point of agreement was understood as â€Å"that process in nature by which human beings, through the use of sound reason, were able to perceive what was morally rightShow MoreRelatedA Short Note On The Edict Of Milan873 Words   |  4 Pages After the fascinating discoveries from Marco Polo, another event that was significant throughout Western Civilization is the Edict of Milan. The Edict of Milan was a declaration that permanently established religious tolerance for Christianity within the Roman Empire. The outcome of the political agreement concluded, of course, in Milan, between emperors of Constantine I and Licinius, in February 313. The declaration, was made for the East by Licinius, granting all people the freedom of any religionRead MoreAlexander The Great Of The Classical Greek Culture Essay1742 Words   |  7 Pageswell-designed ameni ties like parks, theatres and other public venues. As the cities grew, the need for a more comprehensive government expanded as well. Alexander the Great left behind an incredible legacy that would significantly impact not only future generations, but entire civilizations for thousand of years to come. Because of his strategic planning, military muscle and intrepid foresight, bustling cities (more than twenty named after Alexander the Great himself) flourished, philosophy expanded the wayRead MoreCultural, Economical, Religious, And Political Contributions847 Words   |  4 Pagesdevelopment of western culture. Albeit Rome embraced and developed some characteristics of Greek culture, they still made prominent contributions of their own. Rome and Greece contributed Christianity, Philosophy, The Republic, and Literature. At the time, Roman religion was centered on gods and the interpretation of why things were the way they were. Each god had its own special day where priest would sacrifice animals and offer it to them. 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But to come to this conclusion you must first look at all aspects of life of all three cultu res. nbsp;nbsp;nbsp;nbsp;nbsp;TheRead MoreThe Catholic Church during the 7th and 8th Century1213 Words   |  5 Pagesin Rome became powerful in the 6th century, successfully continuing to be in power throughout the 9th century. The great altitude was reached by the Church when the Roman Empire was torn apart by the barbarians and then ripped throughout Europe. Western Europe is grateful to its preservation due to the rise of the Church. Nothing would manage to survive in the middle ages, if there had not been the alliance of the churches with the barbarian royalty, contributing to the preservation of agricultureRead MoreModel Essay Comparison Essay Post-Classical Civilizations1304 Words   |  6 PagesQuestion: With the collapse of the classical civilizations, post-classical civilizations arose shortly thereafter. Compare the factors that led to the rise post-classical civilizations from 500 CE to 1200CE between two of the following regions- Europe, East Asia, Africa or the Middle East . Model Essay Comparison Essay Post-Classical Civilizations With the collapse of the Roman, Gupta and Han empires, the world was left in a period of chaos with little structure in most areas. However afterRead MoreAncient Islamic Worlds And The Medieval Period1434 Words   |  6 Pages In many of the civilizations that have ever controlled apart of the world, have done some kind of trading in their history. This trading could be man-made, food, spices, or even more idea ridden things like ideology, movements, and idealism s. Although the trading of the man made things are easier than the idealism that are trades, those idealism still can and has effected a lot of civilizations. In Ancient Islamic worlds, the Byzantium Empire, and even during the medieval timer period they allRead MoreThe Differences Between Greeks And Romans1225 Words   |  5 PagesGreeks and Romans civilization achievements were put into the categories of politics, religion, and intellectualism. Religion has performed a major role in developments of societies. The main p oints that will be discussed in this paper are the overall benefits and consequences of religion, and the changes that were made. The beginnings of Christianity are very blurry, as far as historical fact is concerned. The tragedy of the Roman invasion resulted in the Greeks having to change there out look

The Secret of Ella and Micha Chapter 11 Free Essays

Ella The next morning Lila is feeling much better. It’s like last night never happened, but I wonder if it’s an act. â€Å"I have a feeling that today is going to be full of rainbows and sunshine,† Lila says cheerily as she applies her lipstick, using the mirror on the closet door. We will write a custom essay sample on The Secret of Ella and Micha Chapter 11 or any similar topic only for you Order Now Against my protest, she took down some of my sketches, so she could see her reflection. â€Å"See what, though?† I’d asked and she laughed, totally confused. â€Å"Are you high?† I tease as I twist my hair onto the back of my head and secure it with a clip. She pauses, looking at me over her shoulder. â€Å"Why do you always ask questions like that?† I slip on my boots and tie up the laces. â€Å"What kinds of questions?† She blots her lips. â€Å"Every time I’m happy, you always ask if I’m drunk or on something. People can be happy without substances.† I clasp a watch around my wrist. â€Å"Most people can, but not all.† Lila clips a diamond earring in. â€Å"You look really nice today.† I glance down at the black and purple dress I have on and the boots on my feet. â€Å"I forgot to do laundry so I had to wear some of my old clothes, which don’t match any of my new shoes.† â€Å"Well you look nice.† She gives an elongated pause. â€Å"So what’s on the agenda for today?† â€Å"It depends on what you’re doing?† I ask. â€Å"Are you†¦ where are you planning on staying?† She shuts off her phone and then discards it onto the bed. â€Å"I’d like to stick around with you for a while, if you don’t mind. We could hang out. I don’t have anything scheduled for the summer and I’m not going back home.† â€Å"Do you want to tell me what happened?† â€Å"No, not really.† â€Å"Okay†¦ well, I need to find a job,† I say. â€Å"I have to save up for the rest of my tuition since it doesn’t look like I’ll be getting that internship.† She puts a headband in her hair. â€Å"The one at that art museum.† â€Å"That’s the one and it doesn’t start until mid-June,† I explain. â€Å"But that’s only five weeks away, so I figured they’d have notified me if I got it.† â€Å"You never know. Sometimes things like that move slow.† She folds up a shirt and packs it into her bag, then ties a ribbon on the back of her shirt. â€Å"Although, if you get it that’d mean you’d have to go back to Vegas, right?† Nodding, I head for the door. Two weeks ago the idea of returning to the desert would make me happy, but something’s changed. I still want to go, though leaving will be a little bit harder. I collect my phone off the dresser, noting the flashing voicemail on the screen – Micha’s unread message. My finger hovers above the button as I step into the hall. He told me I wasn’t ready for what was on it? But am I ready for it now? â€Å"I don’t know why you think it’s so bad here.† Lila follows me. â€Å"Yeah, people are a little rough, but they’re not all bad and everywhere has bad stuff. You can’t hide from it.† â€Å"That’s very insightful.† I close my phone and put it away. â€Å"Bad comes in different forms,† Lila continues. â€Å"Whether it’s drug dealers on the corner or if it’s corrupt rich people or just your run-of-the-mill douche bag.† I don’t know much about Lila, other than she’s rich, her dad works as a lawyer and her mom stays home. She likes clothes, is great with numbers and was the only reason I passed pre-calculus. My brother’s door is open and he walks out as we’re passing by. He has a black and red polo shirt on and a pair of cargo pants. There’s some kind of gel in his hair and it looks shiny. â€Å"Hey, have you seen dad?† he asks, giving an acknowledging glance at Lila. I point at the shut door at the end of the hall. â€Å"I thought I heard him come in late last night and go into his room.† â€Å"He did, but he got up this morning.† He leans against the doorframe and crosses his arms. â€Å"I heard him stumbling around in that bathroom and crying all night, but now I can’t find him and I didn’t hear him leave. His work called the house, saying he didn’t show up, so he’s not there.† My fists clench so that my nails dig into my palms. â€Å"Did you check in the bathroom?† Dean’s eyes travel down the hall to the bathroom door and he shakes his head. â€Å"I haven’t and I don’t want to.† â€Å"Hi, I’m Lila,† she introduces herself and offers her hand. â€Å"You must be Ella’s brother, Dean.† Dean is vaguely amused and shakes her hand. â€Å"Yeah†¦ how do you know Ella?† â€Å"I was her roommate,† she responds, pressing her hand to her chest, faking being offended. â€Å"Didn’t she ever mention me?† â€Å"We don’t talk that much.† I eye the bathroom door again and my stomach twists. â€Å"We need to find Dad.† â€Å"I’m not looking in that bathroom, Ella, but if you want to, go ahead.† With legs flimsier than wet noodles, I walk down the dark hallway and stop in front of the door, having a flashback of the day my mom died. The door was closed and the house was soundless, except for the running of water. My hands tremble as I open the door. The room is bare, the tub empty, and the tile floor is clean, except for a small stain. There are no towels on the hooks and the mirror on the wall across from me shows my reflection. My auburn hair is curled perfectly in place, my lips are lined with gloss, and my green eyes are immense and reveal everything. â€Å"Dad isn’t in here,† I tell him, unable to look away from the mirror. â€Å"Are you sure you didn’t hear him leave the house?† â€Å"He could have left and I just didn’t hear him,† he answers. â€Å"But when has he ever left the house quietly before?† I quickly slam the bathroom door, like I’m trying to put out a fire, and race back down the hall. â€Å"Someone needs to find him. Did you try and call him?† â€Å"Of course. I’m not a moron.† He rolls his eyes and nods. â€Å"And he didn’t answer.† Lila shifts her weight and forces the uncomfortable conversation elsewhere. â€Å"So you play the drums, Dean?† He motions to his drum set in the middle of his small room with dark blue walls. The floor and bed are cluttered with boxes and the curtain is pulled back, letting the sunlight spill in. â€Å"I used to, but I don’t much anymore. I have work and a fiance.† â€Å"Fiance?† Lila and I say simultaneously. â€Å"Yeah, as in we’re engaged.† Dean rolls his eyes and goes back into his room. â€Å"It’s what happens when two people date for a really long time.† â€Å"Why didn’t you tell me?† I ask, following him into his room. He picks up a small box and drops it onto the floor. â€Å"Do you really care that I am?† I carefully nudge the box out of the way with my foot. â€Å"You’re my brother. Of course I care.† â€Å"But it’s not like we’ve ever really gotten along,† he points out. â€Å"I haven’t even talked to you for a year. God, I didn’t even know you went to college until a week ago.† He’s right, which is sad. I barely know him, he barely knows me, and I’m starting to think I barely know me, too. â€Å"Does Dad know you’re engaged?† I ask. â€Å"Were you at least planning on telling him?† â€Å"Even if I told him, he’d just forget the next day.† He empties a dresser drawer into a large open box and then aligns the drawer back into place. â€Å"You know how he is. Christ, I don’t even think half the time he knows that you and I don’t live here anymore.† â€Å"He still deserves to be told,† I say. â€Å"He’s not a bad guy and you know it. He just has problems.† â€Å"Problems that fucked up our childhood.† He kicks a box out of the way with force and it crashes into the wall. â€Å"You do realize that how we grew up wasn’t normal. God, even Micha had it easier and his dad bailed out on him, but at least he had a stable mom to take care of him.† â€Å"Umm†¦Ã¢â‚¬  Lila pokes her head in the room. â€Å"I think I’m going to wait outside for you, Ella.† God, I’d forgotten she was even there and she just heard all of that. â€Å"Okay, I’ll be down in a second,† I tell her and she leaves readily. I wander around Dean’s room, taking in the photos he has up. â€Å"I think we may have just scared her to death.† Dean picks up his drumsticks and places them into a large duffel bag. â€Å"Okay, I have to ask. How did you end up being friends with her?† â€Å"She was my roommate and we just sort of bonded.† I shrug, picking up a photo of Dean and his friends on a sunny beach. It was taken during his Senior Field Trip and he looks happy. â€Å"You bonded,† he accuses. â€Å"The girl looks like a spoiled princess.† I eye his preppy clothes. â€Å"So do you.† â€Å"First off, I’m not a princess and I’ve earned what I have,† he says. â€Å"It wasn’t just handed to me.† â€Å"Maybe she did, too.† â€Å"Did she?† I hate to give him the benefit of being right. â€Å"No, her parents are pretty well off.† He looks at me with that stupid arrogant expression he gets when I admit he’s right. â€Å"Well, there you have it then.† â€Å"She’s nice,† I protest. â€Å"And she doesn’t ask a lot of questions.† â€Å"It may seem like you need to keep things to yourself,† he says, putting a blanket into a box. â€Å"But it’s not healthy. You need to find someone you can let it all out to. Otherwise you’re going to lose it.† My eyes roam to the window where the edge of Micha’s house is visible. â€Å"I think I already did.† Dean’s forehead creases as he drops a handful of guitar picks into a trunk. â€Å"Lose it? Or talk to someone about it?† â€Å"Both.† I back toward the door. â€Å"When are you heading back to Chicago?† â€Å"Hopefully by tonight. No offense or anything, but this place brings back way too many unpleasant memories.† â€Å"Try to say good-bye before you leave.† He doesn’t respond and I don’t wait around for an answer. That was probably the longest conversation that we’ve ever had and I have a feeling it may be our last for a very long time. How to cite The Secret of Ella and Micha Chapter 11, Essay examples

Market Research Deception

Introduction Identifying and using primary sources in a market research needs careful consideration, and some experience and expertise. Unlike the other sources of information, such primary sources come from a direct witness. A primary source is reliable, and researchers consider it as the best source because it contains the original information and is free from errors or bias.Advertising We will write a custom essay sample on Market Research Deception specifically for you for only $16.05 $11/page Learn More Some of the sources of primary data include interviews, questionnaires, and observations among others. This paper discusses Emily a new researcher asked to conduct a telephone survey by her supervisor. It provides an analysis of the value conflict, the prescriptive course of action, and the script. Analysis of the values conflict In her case, Emily must encounter several challenges. As aforementioned, identifying and using primary sources in a market research requires careful thought and some experience or knowledge. Emily is new in this field, and she is prone to many challenges in the communication process. The article provides an example to show her naivety. For instance, she introduced herself as a researcher for a market research firm, instead of disguising herself as a student, in order to get the information she required. The firms from which she was researching would not give out their information to other competing firms. Their core competencies cannot be released to their competitors. The components of the values conflict in Emily’s case include mistrust, strained and hostile communication, misunderstandings, non-negotiability, and negative stereotyping among others. All these must be encountered in the research. The other component of value conflict in Emily’s case is mistrust. It is obvious that the firms she is researching from can develop feelings of mistrust and suspicion, and refuse to open up to h er. She might for instance, inquire about sensitive information from the firms, which is opposed to the firm’s constitution. Many companies do not disclose their core competencies because they want to gain a competitive advantage over their competitors. This can lead them to respond negatively, and hence leave Emily to be stunned and offended. Different conceptions of value between these two parties can lead to misunderstanding and mistrust.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The other component of the values and conflict is the hostile characteristic of communication between Emily and the firm. Misunderstandings and mistrusts between these two parties in the communication process can result in hostile communication; for example, personal attacks, denunciations, or curse. The communication intended to persuade and inform can turn out to be a wasted research. Negative ste reotyping and the non – negotiability are also components of values conflict. Emily may feel stunned or offended because of the actions or words she receives from the firm on the telephone survey, and hence denounce the words and the firm at large. The table below shows a list of stakeholders and what the researcher intends to research from them List of stakeholders What is at stake Stakeholder A How the stakeholder employs media in its marketing Stakeholder B How the stakeholder attracts, retains and builds brand loyalty in customers Stakeholder C What are the stakeholder’s core competencies Stakeholder D How they reduce costs and maximize on profits and revenues Prescriptive course of action To avoid mistrust, strained and hostile communication, misunderstandings, non-negotiability, and negative stereotyping; Emily should prepare herself first before conducting the research. Having a plan for her marketing research can help her in many ways. She can use it to know what she will expect from her respondents. This can help her come up with strategies that can influence the respondents to provide her with the information she is seeking. Emily should seek help for the challenges she encounters in conducting the primary research from her supervisor and other sources. This can help her come up with solutions for morals and values conflicts, and hence conduct the research successfully. She should be prepared early enough before she conducts any research particularly, a primary research. This can include determining what she wants to learn, the person she will interview, how she will do it, what she will ask, testing and asking questions, and lastly is producing her results. Script Emily demonstrates naivety in her first research study. She is not comfortable with advice from her supervisor about disguising herself as a student conducting a research for a class project. She should continue conducting research and keep on learning new skill s to perfect her studies. Introducing a complicated strategy at this stage can make the situation even worse.Advertising We will write a custom essay sample on Market Research Deception specifically for you for only $16.05 $11/page Learn More She should follow what her supervisor asks of her, and ask questions when she needs to do so. It is obvious that the supervisor is competent in conducting research. Emily should follow her advice, and in the process, she will learn more and come up with new skills in her research studies. Early preparation for research should be a primary concern. Conclusion Values conflicts hinder the conduct of research successfully. In Emily’s case, the components of the values conflict may include mistrust, strained and hostile communication, misunderstandings, non-negotiability, and negative stereotyping among others. Using primary sources in a market research requires careful thought, and some experience and knowledge by researchers. To avoid values conflict, it is necessary to plan for research early enough, assess all the challenges and come up with remedies to the challenges. This essay on Market Research Deception was written and submitted by user Shatterstar to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Negative Effects of Medical Te essays

Negative Effects of Medical Te essays The Negative Impact of Medical Technology on Society At a glance, the very idea of medical advancements being negative seems ridiculous. It helps people, and prolongs life, ultimately making everyone happier. Although there are not many downfalls, they can ultimately outweigh the good if left unchecked. We, as a society, could be facing atrocities such as global overpopulation much sooner than previously thought. Doctors are, in fact, playing God, but nobody will admit to it. Saving lives is, without a doubt, a wonderful thing, but humanity needs to know when to draw the line. There has to be a limit. Without a doubt, saving lives is an important aspect of human nature. Nobody wants to lose a loved one to a disease, especially a curable one. Every person alive would undoubtedly rather have their friends, family, and loved ones with them their whole lives. Medical technology, at its best, can improve the length and quality of life. The biggest problem is that people need to know where to stop. This is humanitys greatest flaw. Of the possibilities, the least but most imminent problem is the consumption of healthcare. By 2030, scientists estimate that the number of retirees will double, but the working/taxpaying class will have only increased by 18%, and by the year 2050, 25% of Americas population will be over 65 (Dominus 32). This means the working class is going to have to work harder just to keep the elderly alive and comfortable. Social security will no longer be taxed to the individual, for their own future use, but will be taxed by a much larger amount towards everyone in the public. Tactics like this would be needed just to keep a fresh pool of money for the elderly. Any politician that went against this would be voted out of office unanimously by the elderly percentage of the population. It may even grow to the point where ...entire elections are won based on who has a...

Spains American Colonies and the Encomienda System

Spains American Colonies and the Encomienda System In the 1500s, Spain systematically conquered parts of North, Central and South America as well as the Caribbean. With native governments such as the efficient Inca Empire in ruins, the Spanish conquistadors  needed to find a way to rule their new subjects. The encomienda system was put in place in several areas, most importantly in Peru. Under the encomienda system, prominent Spaniards were entrusted with native communities. In exchange for native labor and tribute, the Spanish lord would provide protection and education. In reality, however, the encomienda system was thinly-masked slavery and led to some of the worst horrors of the colonial era. The Encomienda System The word encomienda comes from the Spanish word encomendar, meaning to entrust. The encomienda system had been used in feudal Spain during the reconquest and had survived in some form ever since. In the Americas, the first encomiendas were handed out by Christopher Columbus in the Caribbean. Spanish conquistadors, settlers, priests or colonial officials were given a repartimiento, or grant of land. These lands were often quite vast. The land included any native cities, towns, communities or families that lived there. The natives were supposed to provide tribute, in the form of gold or silver, crops, and foodstuffs, animals such as pigs or llamas or anything else the land produced. The natives could also be made to work for a certain amount of time, say on a sugarcane plantation or in a mine. In return, the owner, or encomendero, was responsible for the well-being of his subjects and was to see to it that they were converted and educated about Christianity. A Troublesome System The Spanish crown reluctantly approved the granting of encomiendas because it needed to reward the conquistadors and establish a system of governance in the newly-conquered territories, and the encomiendas were a quick-fix that killed both birds with one stone. The system essentially made landed nobility out of men whose only skills were murder, mayhem, and torture: the kings hesitated to set up a New World oligarchy which could later prove troublesome. It also swiftly led to abuses: encomenderos made unreasonable demands of the natives who lived on their lands, working them excessively or demanding tribute of crops that could not be grown on the land. These problems appeared quickly. The first New World haciendas, granted in the Caribbean, often had only 50 to 100 natives and even on such a small scale, it wasn’t long before the encomenderos had virtually enslaved their subjects. Encomiendas in Peru In Peru, where encomiendas were granted on the ruins of the rich and mighty Inca Empire, the abuses soon reached epic proportions. The encomenderos there showed an inhuman indifference to the suffering of the families on their encomiendas. They did not change the quotas even when crops failed or disasters struck: many natives were forced to choose between fulfilling quotas and starving to death or failing to meet quotas and facing the often-lethal punishment of the overseers. Men and women were forced to work in mines for weeks at a time, often by candlelight in deep shafts. The mercury mines were particularly lethal. During the first years of the colonial era, Peruvian natives died by the hundreds of thousands. Administration of the Encomiendas The owners of the encomiendas were not supposed to ever visit the encomienda lands: this was supposed to cut down on abuses. The natives instead brought the tribute to wherever the owner happened to be, generally in the larger cities. The natives were often forced to walk for days with heavy loads to be delivered to their encomendero. The lands were run by cruel overseers and native chieftains who often demanded extra tribute themselves, making the lives of the natives even more miserable. Priests were supposed to live on the encomienda lands, instructing the natives in Catholicism, and often these men became defenders of the people they taught, but just as often they committed abuses of their own, living with native women or demanding tribute of their own. The Reformers While the conquistadors were wringing every last speck of gold from their miserable subjects, the ghastly reports of abuses piled up in Spain. The Spanish crown was in a tough spot: the royal fifth, or 20% tax on conquests and mining in the New World, was fueling the expansion of the Spanish Empire. On the other hand, the crown had made it quite clear that the Indians were not slaves but Spanish subjects with certain rights, which were being flagrant, systematically and horrifically violated. Reformers such as Bartolomà © de las Casas were predicting everything from the complete depopulation of the Americas to the eternal damnation of everyone involved in the whole sordid enterprise. In 1542, Charles V of Spain finally listened to them and passed the so-called New Laws. The New Laws The New Laws were a series of royal ordinances designed to halt the abuses of the encomienda system, particularly in Peru. Natives were to have their rights as citizens of Spain and could not be forced to work if they did not want to. Reasonable tribute could be collected, but any additional work was to be paid for. Existing encomiendas would pass to the crown upon the death of the encomendero, and no new encomiendas were to be granted. Furthermore, anyone who abused natives or who had participated in the conquistador civil wars could lose their encomiendas. The king approved the laws and sent a Viceroy, Blasco Nà ºÃƒ ±ez Vela, to Lima with clear orders to enforce them. Rebellion The colonial elite was livid with rage when the provisions of the New Laws became known. The encomenderos had lobbied for years for the encomiendas to be made permanent and passable from one generation to another, something the King had always resisted. The New Laws removed all hope of perpetuity being granted. In Peru, most of the settlers had taken part in the conquistador civil wars and could, therefore, lose their encomiendas immediately. The settlers rallied around Gonzalo Pizarro, one of the leaders of the original conquest of the Inca Empire and brother of Francisco Pizarro. Pizarro defeated Viceroy Nà ºÃƒ ±ez, who was killed in battle, and basically ruled Peru for two years before another royalist army defeated him; Pizarro was captured and executed. A few years later, the second rebellion under Francisco Hernndez Girà ³n took place and was also put down. End of the Encomienda System The King of Spain almost lost Peru during these conquistador uprisings. Gonzalo Pizarros supporters had urged him to declare himself King of Peru, but he refused: had he done so, Peru might have successfully split from Spain 300 years early. Charles V felt it prudent to suspend or repeal the most hated aspects of the New Laws. The Spanish crown still steadfastly refused to grant encomiendas in perpetuity, however, so slowly these lands reverted to the crown. Some of the encomenderos managed to secure title-deeds to certain lands: unlike the encomiendas, these could be passed down from one generation to the next. Those families that held land would eventually become the native oligarchy. Once the encomiendas reverted to the crown, they were overseen by corregidores, royal agents who administered crown holdings. These men proved to be every bit as bad as the encomenderos had been: corregidores were appointed for relatively brief periods, so they tended to squeeze as much as they could out of a particular holding while they could. In other words, although the encomiendas were phased out eventually by the crown, the lot of the native workers did not improve. The encomienda system was one of the many horrors inflicted on the native people of the New World during the conquest and colonial eras. It was essentially slavery, given but a thin (and illusory) veneer of respectability for the Catholic education that it implied. It legally allowed the Spaniards to work the natives literally to death in the fields and mines. It seems counter-productive to kill off your own workers, but the Spanish conquistadors in question were only interested in getting as rich as they could as quickly as they could: this greed led directly to hundreds of thousands of deaths in the native population. To the conquistadors and settlers, the encomiendas were nothing less than their fair and just reward for the risks they had taken during the conquest. They saw the New Laws as the actions of an ungrateful king who, after all, had been sent 20% of Atahualpas ransom. Reading them today, the New Laws do not seem radical - they provide for basic human rights such as the right to be paid for work and the right to not be unreasonably taxed. The fact that the settlers rebelled, fought and died to fight the New Laws only shows how deeply they had sunk into greed and cruelty. Sources: Burkholder, Mark and Lyman L. Johnson. Colonial Latin America. Fourth Edition. New York: Oxford University Press, 2001. Hemming, John. The Conquest of the Inca London: Pan Books, 2004 (original 1970). Herring, Hubert. A History of Latin America From the Beginnings to the Present. New York: Alfred A. Knopf, 1962 Patterson, Thomas C. The Inca Empire: The Formation and Disintegration of a Pre-Capitalist State.New York: Berg Publishers, 1991.

Services problem of Samsung (White paper) Essay

Services problem of Samsung (White paper) - Essay Example One of the critical areas is customer service, and Samsung suffers an epic service problem. In order to correct this problem, a PRS program needs to be implemented. It is cost effective and will spare the company revenue which will have been lost by disgruntled customers. Brand 2 is an international customer relation consultant with an access to the best minds in the service providers. It has a long history and a wide range of customer relations programs and successes in the media industry. Samsung does not require bad publicity in a highly competitive world. Bad publicity tends to scare aware prospective investors and potential customers. Brand 2 can change that and ensure that not only satisfied customers, but also an efficient service team that responds, connects and performs to its level best. This problem is underscored. Samsung customer service ranks no 465 out of the 747 companies that have a Customer Service Scoreboard rating. According to the survey of 1,771 customers of Samsung, there are 1,692 negative comments. This is an overall score of 29.97 out of a possible 200 based upon 1831 ratings. The score rates Samsung customer service and customer support as inadequate. With the highly competitive nature of the technology industry this might be the waterloo of Samsung. Most customers complained of the staff rudeness and dishonesty. The negative comments keep repeating themselves. This is not only a ticking time bomb but a disaster as far as public relation is concerned. For a company of Samsung nature this certainly something that needs urgent attention. The general nature of mankind is to promote negativity; in as far as customer relation is concerned, this poses a major risk. Negative news sells. (KS consulting limited) Unhappy customers spread the word! Depending on the industry this can even be worse. Today, the dangers of negative word-of-mouth are copious;

Fs3010c Essay Example | Topics and Well Written Essays - 2000 words

Fs3010c - Essay Example Financial institutions with significantly larger subprime mortgage portfolios therefore faced difficult situations in managing the losses and consequently went out of business owing to large losses sustained as a result of mass scale defaults by subprime borrowers. There are various reasons as to why financial institutions failed and consensus have now emerged that it was the failure of financial regulatory system of developed countries that resulted into the excessive risk taking by financial institutions. This excess risk taking therefore resulted into the failure of some financial institutions. What is also critical is the fact that systematic failure of financial institutions created negative impact on the economy and system as a whole experienced bank runs also. Northern Rock was one of the glaring examples of the failure of financial institution resulted due to imprudent risk management policies and practices. This paper will therefore provide an in-depth overview of the failure of Northern Rock and whether it was due to failure of regulatory agencies? It is generally believed that the financial crisis started as a result of subprime borrowers who failed to pay on their obligations when they became due. Subprime borrowers are those borrowers who normally do not fall into the acceptable category of borrowers due to their poor credit history. However, subprime borrowers also offer an opportunity to financial institutions to earn higher returns because of their high risk and most of the financial institutions jumped on this opportunity and started to lend in subprime market extensively. Most financial institutions however, also securitized their mortgage portfolios including subprime portfolios in order to recoup their liquidity drained as a result of lending to subprime borrowers. Most of financial institutions however, found themselves in trapped in this complex web as their repayment capacity against mortgage baked securities was

The Political Animal :: essays research papers

Much time has been devoted to the study of how and why governments exist. This effort is required to understand America's political and philosophical roots. The ancient Greek philosopher Aristotle pursued and ultimately answered this question in his work, The Politics. Though written thousands of years ago, the lessons taught about the natural state of politics reveal the immensely complex system of an organized civil government in modern United States. Perhaps one of the most profound thoughts revealed in The Politics concerns the origin and nature of basic government, the cities. "Hence it is evident that a city is a natural production, and that man is naturally a political animal" (Aristotle 1253a). Aristotle's line from The Politics exemplifies two distinct but related points. The first part states that the formation of cities is natural and the second deals with the idea that man is by his own nature, a political being. At the beginning of The Politics, Aristotle says, "every city must be allowed to be the work of nature, if we admit that the original society between male and female is; for to this as their end all subordinate societies tend, and the end of everything is the nature of it"(1253b). Each city begins as a collection of partnerships. These associations are the Sugawara 2 bonds that men create between each other as a result of their natural tendency to be social and interact, "there is then in all persons a natural impetus to associate with each other" (1253a). Partnerships are natural because man is not inclined to be self-sufficient on his own merits. A man cannot exist merely for his own sake and expect to be a functioning member of the city but must be supplemented through the thoughts and ideas of other men. A man must experience interaction with others to more fully complete his existence. This supplementation is the essence of partnerships because dealing with other men increases each man's own wholeness. Furthermore, by listening to the thoughts and ideas of other men, he is furthering his own proclivity, enabling him to be active in the city and therefore, becoming a human being. It is only through the city, however, that man can truly be complete because it reaches a level of full self-sufficiency. The collection of partnerships that comprise the city makes men into complete human beings and assists them on their way to happiness, "the end and perfection of government: first founded that we might live, but continued that we may live happily"(1252b). This is a level of excellence for man because it means that he will not only survive but will thrive after becoming fully human and therefore happy.

Marketing: Milk and Products Essay

1, Identify macro and micro environmental factors which influence marketing decisions and explain how they apply to your chosen company. You should use analysis tool to apply to the company: SWOT, PEST, and Five-Forces analysis. (Outcomes 2a) – Micro environment: the market comprises all aspects of a market which affect the company’s relationship with its customer and the patterns of competition. It includes suppliers, competitors, publics, marketing intermediaries. – Macro environment: the macro environment can be described in terms of four keys components: political/legal, economic, social/cultural, and technological (PEST factor) [According to Business Essentials Books -Marketing, (Part B: segmentation, Targeting and Positioning, Chapter 2: The marketing environment, p93 – p96)]. |SWOT | |Strengths |Opportunities | |Strong brands, large market share |The preferential policies of the government of the dairy industry | |Distribution network throughout Vietnam |(2000 billion approved for dairy development project to 2020) | |Diversified products, competitive prices |Supply of input raw material – fresh milk – is relatively stable (e. g. | |Production line of international |have dairy cow plantation, farms etc.) | | Leadership capacity of good management |Joining the WTO: market expansion, business and learning experience | |Diversified product lines (150 products) | | |Sustainable relationships with partners | | |Talent and professional of marketing and product | | |Marketing research experience is good | | |Very attractive advertisement and promotion campaign. | | |Weaknesses |Threats | |Products primarily focused on domestic market. |Vietnamese economic instability (inflation, economic crisis†¦) | | Marketing activities of the company focused on southern of Vietnam |WTO: appears several competitors | | |Uncertainty worldwide political situation | |PEST | |Political/Legal |Requirements on food hygiene and safety very strictly regulation | | |Economics stability to facilitate the business of the company | | |The preferential policies of the government of the dairy industry | |Economic |Fast-growing economy of Vietnam (i. e.having a positive impact on the domestic purchasing power) | | | Join WTO pressure to compete for business | | |Dairy import tax reduction, creating favorable for imported dairy products increased conditions | | |Inflation, increased fuel, increased cow prices | |Social/Cultural |Increasing living standards | | |Need to improve health and beauty | | |Proportion of malnourished children remains high | | |Most Vietnamese people do not have the habit of drinking milk | |Technological |Improve and modern technologies | | |Milk powder extraction technology | | | Modern equipment in the field of packaging | | |Technology quality management according to ISO | |FIVE-FORES Analysis | |New Entrants more | For milk production, the costs are not high to join so the potential rivals to participate easily in this| |competition |segment. On the contrary, entry costs for fluid milk products and yogurt is quite high. More importantly, to | | |establish distribution networks require a large expenditure. Currently, Vinamilk has a big advantage in | | |distribution. However, the conversion cost of consumer products is almost equal to 0 so Vinamilk remain | | |competitive pressure in the average. | |Substitute products or | Milk products are not currently available substitutes. However, given the broad needs of consumers, dairy| |services |products can compete with many health care items such as soft drinks †¦ So, Vinamilk is at risk from | | |substitute products. Today, Vinamilk is developing several products of drinking water for health benefits to | | |expand market share. | |Customers bargaining power| Vinamilk is not pressured by any distributor. The company has two distribution channels: (1) the | | |traditional channel (240 distributors and more than 140,000 points of sale, make the distribution more than | | |80% of Vinamilk total production, (2) distributed through modern channels (such as supermarkets †¦). For dairy | | |products, when the cost of materials is high, Vinamilk can sell at high prices that customers still have to | | |accept. Therefore, Vinamilk can transfer the disadvantages from the outside supplier to the customer. | |Suppliers bargaining power| Vinamilk has advantage when they bargain with farmers in the purchase of raw milk because the purchasing | | |company is the largest, accounting for 50% of dairy country. Moreover, Vinamilk disadvantage as dependence on | | |milk imported from abroad. However, from talking to Vinamilk, cost of production 1 kg of liquid milk from milk| | |powder is lower than from fresh milk. Therefore, this is not too big drawback for Vinamilk. | |Rivalry amongst current | Also VNM is highly competitive as in the domestic dairy Hanoimilk Companies, foreign companies word such | |competitors |as Abbott, Mead Johnson; Nestle, Dutch Lady †¦ In the future, Vietnam’s dairy market continues to expand and | | |the level of competition is getting higher. | (Source: http://www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk [accessed 24 October 2011]) (Source: http://tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. html [accessed 24 October 2011]) 2, Propose major segmentation criteria that are used for two products targeting two different markets. (Outcomes 2b) Vinamilk has much kind of products. We choose two products of Vinamilk are liquid milk and yoghurt. Both of products are targeted common people who have low or medium income. For milk, there are two segmentations for adults and children. The company makes many kinds of liquid milk such as sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry flavor†¦ depends on interest of each people. The company has three types of packaging for liquid milk products such as small carton, big carton, and bag. It is appropriate for each person and for each region. For yoghurt, the product is segmented the preference of the customers. Some people like eat yoghurt with spoon but some people drink it. Some people do not care about eating or drinking yoghurt, they think that it is good for their health. It is depend on different regions. |Liquid Milk | |For adults |100% fresh milk | | |Vinamilk 100% fresh milk is made from 100% pure milk, containing all essential nutrients from nature, giving you a | | |sense of vitality to enjoy life to its entirety. | | | UHT Milk Flex | | |High-calcium and low-fat milk, Flex is the ideal source of nutrients to help you keep in shape, healthy, active and | | |energetic. | |For kids |UHT Milk Kid | | |UHT Milk Kid is produced from fresh cow milk, rich in calcium and minerals, and treated by a modern UHT technology. | | |i. e. fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins | | |and minerals (including calcium content in milk at an optimal proportion of D/Ca). The supplement of DHA is added to | | |assist children’s growth and development, keeping them healthy, agile and intelligent. | |Yoghurt | |Drinking yoghurt | There are two lines of drinking yoghurt products, including Vinamilk Drinking Yogurt and SUSU Drinking Yogurt Milk| | |with various flavors. Yoghurt is beneficial for health of digestion system and brings you a healthy nutrition source | |Spoon yoghurt | Being made from 100% fresh milk with various flavors such as aloe vera, strawberry, etc, yoghurt products are rich| | |in proteins, vitamins, minerals and calcium, which are essential for your body. Spoon yoghurt assists to improve the | | |daily digestion, reinforce the body immune system, consolidates bone structure and helps to bring a fine and fresh | | |complexion as well as a body in shape. | |Probi fermented | Vinamilk Probi is the yoghurt product fermented from billions of Lactobacillus Casei, working well in digestive | |yoghurt |system that helps to reinforce the resistance of digestive system, purify toxin from food and surrounding environment | | |and absorb nutrients at maximum capacity. Consuming Vinamilk fermented yoghurt Probi every day keeps digestive system | | |healthy from the inside naturally. | Source:http://www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=2 [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=57 [accessed 24 October 2011]) (Source: http://vinamilk. com. vn/ENG/? vnm=product&id=7 [accessed 24 October 2011]) 3, Outline the factors which influence the choice of targeting strategy for two products in two different markets. (Outcomes 2c) There are many factors to consider when choosing the targeting strategy; those are geography, demography, buying behavior, psychographic and social culture. – Geography and Buyer behavior: Vinamilk has to segment the market such as North, Central, South because each region has different habits such as taste, smell, packaging†¦. Liquid milk has many kinds of products (sweetened, unsweetened, chocolate flavor, vanilla flavor, strawberry flavor†¦) with three types of packaging (small carton, big carton and bag). Yogurt has the same with three kinds of products (spoon yogurt, drinking yogurt, Probi yogurt). – Demography: Vinamilk can divide the market into groups such as age, gender, social position, religion, or income. Liquid milk has two segmentations for adult and children. – Psychographic and Social culture: Vietnamese does not have habit drink a lot of milk. They like to change and something is new. Therefore, Vinamilk improve the products (liquid milk and yogurt) with many kinds of taste, design†¦. With two products in two different markets, Vinamilk has the different strategy to attract the customers and get money for company. 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers. (Outcomes 2d) â€Å"Buying behavior† is made up of the internal and external factors that explain why consumers buy and use certain products or services. This type of behavior can affect the marketing strategy that a business employs to promote its products, and when this behavior is analyzed, it can guide a business toward better marketing strategies and methods that it might not have originally used. The University of Delaware states that the best way to gauge what marketing strategy to use is to create a â€Å"marketing mix† of different types of ads and promotions that can appeal to the different types of buying behavior. (Source: http://www. ehow. com/info_8749189_buyers-behavior-affects-marketing-activities. html [accessed 24 October 2011]) The buyer behavior has influence on marketing activities. There are some factors, which influence on marketing activities of the company such as: psychological, social cultural, situational. – Psychological: each people have each personality, lifestyles, thinking and nobody is not same anybody. They also have different beliefs, attitudes and motivations in life. Therefore, everyone has different needs. If Vinamilk just has one kind of products, the consumer will not have many choices. When they feel boring with the product, they cannot buy it more. Moreover, they think that the quality of product has to worth with the money that they spend. Therefore, if they use the product and feel it bad, they will not buy it more. To sum up, the consumer’s psychological affect strongly the sales of product. If the company does not grasp the consumer’s psychological, they cannot get profit. – Situational: the income of the consumer influence marketing activity. If the price is too high, the consumer will consider carefully before making decision. Therefore, if the price is not suitable, they will not accept and exclude the product. The previous buying experiences and the purchase task itself also have a big influence on consumer decision. – Social cultural: Vietnamese cultural also affect marketing activity. First, Vietnamese like the foreign products especially milk. They think that the foreign products are always better than the domestic product. Therefore, they tend to choose the foreign products firstly. Second, Vietnamese tend to follow the mass because they think that the products have many people to use is good. It is advantage or disadvantage. If the vinamilk has the best marketing, many people will buy their products. but if not, it is difficult for them to sell products. Part 2: Identify and analyze the individual elements of the extended marketing mix: 1, Describe and analyze how products of your chosen company are developed to sustain the company’s competitive advantage. Vinamilk has many products from milk such as liquid milk, yoghurt, power milk, condensed milk, ice cream, cheese, etc†¦ In the competitive environment, Vinamilk always develop and improve their products to satisfy their consumers. Besides, they always create new products to expand the market. Thus, they can sustain the company‘s competitive advantage. Now, we choose and analysis two products of Vinamilk so that we can see how products of Vinamilk are develop. First, it is liquid milk. The liquid milk is shared two segmentations and it is for family and for children. In the family segmentation, Vinamilk has two products such as 100% fresh milk and Flex. With Vinamilk 100% fresh milk, the company has pasteurized milk in carton. After a period of selling, Vinamilk changes packaging with pasteurized milk in bag. It is more convenient to use and bring. Some people like to drink milk with sugar, immediately the company improve product with sweetened milk. After that, they do variety of product with some flavor such as chocolate, strawberry, etc†¦ They capture the market very quickly and they always develop their products to satisfy consumer. They see that Long Thanh milk has developed with autoclaved milk so they also manufacture autoclaved milk with sweetened and no sweetened. In the modern life, people eat many kind of food, which has a lot of fat. Therefore, Vinamilk launch a new product, Vinamilk Flex. It has high-calcium and low-fat milk. It is a good step by Vinamilk. It really attracts people because everyone always wants to keep in shape, healthy, active and energetic and it is difficult when eating a lot of fat. Nowadays, Vinamilk see that child obesity is increasing in Vietnam, combined with the milk market research weight loss, Vinamilk find less competition involved in this market, which has created the impetus for launching Vinamilk new product – â€Å"Vinamilk milk to lose weight† and immediately received the support of consumers. With the research objectives and provide effective solutions to weight loss, safety, consistent with the state of Vietnam, this product is a breakthrough to help bring practical benefits to consumers. Recognizing this trend, Vinamilk immediately jump into this exciting market. Besides, Vinamilk also develop products that are reserved for children. That is UHT MILK MILKKID and VNM FORTIFIED UHT MILK. Fresh milk is treated in at high temperature in a very short time (3 seconds) to retain all essential vitamins and minerals (including calcium content in milk at an optimal proportion of D/Ca). The supplement of DHA is added to assist children’s growth and development, keeping them healthy, agile and intelligent. The parents like it because they always want everything are the best for their children. Second, it is the yoghurt. Vinamilk has three type of yogurt. This is yogurt with spoon, drink yogurt, probi yogurt. Each type of yogurt suits each different preference. Some people like eat yogurt with spoon but some people like to drink yogurt. It is very easy for consumers to access it when there are many choices. Now, probi yogurt is popular because it there are many good things such as reinforces the resistance of digestive system, purify toxin from food and surrounding environment and absorb nutrients at maximum capacity. It really attracted people because it is aimed the consumer’s psychological about health. It is really effective because everyone want a good health. 2, Explain how your chosen company’s products are distributed in order to provide convenience to customers. According: http://vinamilk. com. vn/? vnm=market&id=28 [accessed 24 October 2011] For Manufacturer Company, the distribution is very important. The company has good products and services, good price but their product cannot be delivered to customers. It is failure. Therefore, the company should build the best distribution systems. It is very helpful when the company sell their products. There are many method of getting products to customers such as supermarket, agents, wholesalers, retailers, virtual store, franchise, etc†¦ Vinamilk has two channels to distribute goods. This is direct channel (supermarket) and indirect channel (wholesalers, retailers). Vinamilk do not choose franchise, on-site store, and virtual store to distribute their goods because some reason. Firstly, Vietnamese does not have hobbits to drink a lot of milk so the quantity of milk that the customers buy is low. Secondly, the products of Vinamilk sell everywhere in Viet Nam so it is difficult to deliver if the customers order direct from manufacturer. Thirdly, Vinamilk is manufacturer so they just want to make products and distribute them. They entrust the other people to buy goods and manage them. It is easier if the company spend a large of money to build a chain of sale in the whole country. In direct channel, Vinamilk has products in all supermarkets in Viet Nam such as Big C, Metro, Coopmart, etc†¦ The customer can find the products of Vinamilk at all supermarket in Viet Nam. The supermarkets just distribute 20% products of Vinamilk and the retailers in indirect channel distribute 80% products of Vinamilk. Because the percent of Vietnamese go to supermarket is not high and the supermarket system is not much. In addition, the customers like to buy milk near their house. In indirect channel, Vinamilk’s products were sold through 240 wholesalers with more than 140,000 retailers in all 64 provinces of Viet Nam. It is convenience for customers. They can buy products everywhere. They just go the nearest retailers to buy milk or they can stay at home and call for the nearest wholesales. The good is delivered in a few minutes. It is easy to buy products of Vinamilk. Although it is hard for Vinamilk to manage all retailers, they can go to some places and make survey from the customers to know how to the retailers do with their goods. Vinamilk also is using the most modern application of IT technology in management such as Customer Relationship Management (SAP), Oracle E Business Suite 11i, and Enterprise Resource Planning (ERP). Everything just solve the problem how to the goods is distributed the customers quickest and the most effective. 3, Explain how prices of your company’s product are set to reflect company’s objectives and market conditions. Price is an important factor when the company wants to attract many people to buy their products. Therefore, making the appropriate price policy is especially important significant, it helps Vinamilk have effective business strategy. First, Vinamilk want to choose price for products (liquid milk and yogurt), the company has to modify the price of product at breakeven points. After that, they should consider some factor which affect purchase of market such as customer behavior, habits, income, market volatility, quality, and quantity†¦ from that, they can choose the markup for products (low or high). Then, they continue to investigate the price of competitions and they can consider their price of products is suitable and can be competitive. Thus, they can make decision for final prices of products. For two products (liquid milk and yogurt), Vinamilk has some strategy. To achieve the goal of becoming the dairy and food companies have health benefits for rapid growth and most stable market in Vietnam with the product line with long-term competitive advantages, Vinamilk accept to decrease the extent possible price to achieve maximum market range. Besides, Vinamilk try to improve their product has high quality, secure and they create the customer’s confidence. Later, they can increase their prices but the customers will not respond much about that. Moreover, more and more people interested in their health care, so the milk is preferred. The trend of the expensive purchase (psychological attached between price and quality) also contributed to higher milk prices. General psychology of the customers often compares the prices of the same product of the other companies to make decisions. Therefore, Vinamilk research the cost and selling price, quality of products of competitors and then they adjust their price so that it is reasonable. Despite the race of the profits with foreign milk company, Vinamilk maintains the stabile price since 2008. The price of Vinamilk on the market only has about one-thirds of the price of foreign company. In the domestic, the prices of products of Vinamilk are always equal or less compared to the price of products of the other companies. With current milk prices, Vinamilk accept lower interest or compensation from the operation of many different product lines to share the burden of consumer spending. When the product value has high in the mind of the customers, it is easy for the customer to accept the new products of Vinamilk. Beside, the product value has lower in the mind of the customer, Vinamilk keep the old price and improve the quality of product. Moreover, Vinamilk try to invest modern technology and economize the input materials and the costs of sales so that they can have the best price for the customers. Vinamilk has quite reasonable policy in the price. 4, Illustrate how promotional activity is integrated to achieve marketing objectives in your chosen company. The products cannot buy more every time and everywhere. The customers do not always know new products. The company is same. Therefore, the company has to have many promotional activities to make the customer know: What is the company? What are the company’s products? They are good or bad †¦. Thus, the customers will know the company and their products. The company can sell more products and get a lot of money. It is good for the company. Vinamilk choose two ways: First, it is advertising. Vinamilk always understand the important of advertising in promotion strategy, so they always focus and create highly and constantly. They have achieved big success in improving sales. Vinamilk is a company specialized in manufacturing of milk products, which mainly milk from dairy cows, so the image of dairy cow is considered specific, the core of each Vinamilk advertising. Vinamilk responds the strict requirements that advertising message to be achieved. The customers can see it on TV, on billboard on the street, when they go to Vinamilk website or read on the magazine. The advertising campaign is replicated throughout many the mass media with dairy cow image: cute dairy cow on the beautiful natural, full on life. With the purpose of bringing their products to the majority of consumers, Vinamilk use all forms of advertising such as television, radio, newspapers, outdoor advertising, etc†¦ Besides, Vinamilk do charity to enhance the reputation of the company. For example, â€Å"8 millions cups of milk for poor children†, â€Å"Vinamilk incubating young talent†, â€Å"help poor or disabilities people†, etc†¦ Second, it is promotion. With the purpose of attracting many people and selling many products, Vinamilk has many interesting promotion activities. The customer will be discounted or has more products of Vinamilk when buying a large quantity. For children, they can drink and collect the paper in the bottle and then they can change the presents or school supply. Sometimes, in the supermarket, the customers can get same free samples (old products or new products) to trial. Sometimes, the customers will buy products with presents (toys for kid, glass or new products of Vinamilk). Everything is promotional strategy so that they can attract more the customers and sell more products. 5, Analyze the additional elements of the extended marketing mix (People, Physical evidence and Process) in your chosen company. ? People Vinamilk understand that training and human resources development is the strategy of investment for the company’s success in the future. Therefore, Vinamilk is focused on training and improving the staff. They work out a plan of career development for the staff and bring the staff suitable training programs to help them improve working effects. In the period of developing and expanding, Vinamilk make opportunity for the staff who will have more chances to deal with new roles and new challenge. This also helps the staff raise potential and creativeness . Vinamilk creates a professional, friendly and open-hearted environment. Vinamilk always respected, listened and shared ideas with the staff. The staff’s efforts and achievements are recognized and highly commended. There are many activities for the staff such as sports, travelling, camping, etc†¦ It helps them enjoy happy and useful moments. The staffs also have a chance to understand each other and promote teamwork spirit effectively. The staff will get a satisfactory salary according to working capacity and competitive salary. Besides, Health Insurance Program and transport assistance are also one of distinguishing benefits we give to the staff. ? Physical evidence The company’s factories are equipped with modern technological lines imported directly from countries such as France, Germany, Denmark, Sweden †¦ the criteria for creating high-quality products, low power consumption, have the ability to recover and reuse of products and energy sources. In addition, the company gradually converts and invests processing lines from low-power performance to high-power performance. The application of modern machine will contribute to significant savings in production costs, reduce water consumption, fuel and energy. Vinamilk has 80 trucks, they are used to deliver the products from the company to the distributors. Each truck has a black box mounted to monitor the status of the vehicle. The factories of Vinamilk are designed modern, HACCP standards, creating a clean working environment, ensuring occupational health and safety for workers and do not affect the residential area around. All sources of noise are located away from residential areas and are completely separate. There are many partner companies and each company has a separate function. It helps the company to produce and supply the goods in time on the market. Nowadays, the customers like beautiful design of product packaging, many companies have not hesitated to invest costs on designing new the packaging. Although they can take disadvantages of the cost and price, the customer will remember more the products. It is important to make decision by the customers. Vinamilk tries to fulfill the criteria packaging such as beautiful, convenience, safety products, friendly environment †¦ In addition, it is difficult to maintain these criteria because the business environment and customer preferences always change. Therefore, the company will invest heavily in packaging costs to attract the customers. ? Process There are two resources of raw materials in Vinamilk: milk is collected from farm and milk is imported from foreign country. Vinamilk produces milk in facilities and then the company distributes their products in two ways: one, they provide products in supermarkets such as Metro, Big C, Coopmart†¦ two, they distribute for the wholesalers and then the wholesalers provide goods for the retailers. Finally, the retailers sell them for the customers. It is very convenience for the customers. They can buy the products of Vinamilk everywhere. After few times, Vinamilk goes to research the market and get feedback from the customers. Thus, they research and develop their products according to the customer preference. Therefore, their products will attract more the customers and they can get more profits. Bibliographies Textbook: BPP Learning Media Staff (2007), Business Essentials – Marketing, BPP House, London, BPP Learning Media Ltd. Online resources: http://vinamilk. com. vn/ http://www. slideshare. net/nguyenvanti1991/lap-ke-hoach-marketing-cua-vinamilk [accessed 24 October 2011] http://tintuc. xalo. vn/00885566846/Phan_tich_co_phieu_VNM_cua_Vinamilk. html [accessed 24 October 2011] http://www. vinamilk. com. vn/uploads/Download_E/VNM_Annual_report_FINAL_ENG. pdf [accessed 24 October 2011] http://www. ehow.com/info_8749189_buyers-behavior-affects-marketing-activities. html [accessed 24 October 2011] [pic]. CONTENT Part 2: 5, Analyze the additional elements of the extended marketing mix (People, Physical evidence and Process) in your chosen company PAGE NO. 17 Part 2: 1, Describe and analyze how products of your chosen company are developed to sustain the company’s competitive advantage PAGE NO. 11 Part 1: 4, Explain how end-consumer or buyer behavior as marketing activities for two products of the company and its retailers PAGE NO. 10 Part 1: 3, Outline the factors which influence the choice of targeting strategy for two products in two different markets PAGE NO. 9 Part 2: 2, Explain how your chosen company’s products are distributed in order to provide convenience to customers PAGE NO. 13 Part 2: 3, Explain how prices of your company’s product are set to reflect company’s objectives and market conditions PAGE NO. 14 Part 1: 2, Propose major segmentation criteria that are used for two products targeting two different markets PAGE NO. 7 Part 1: 1, Identify macro and micro environmental factors which influence marketing decisions and explain how they apply to your chosen company PAGE NO. 3 Part 2: 4, Illustrate how promotional activity is integrated to achieve marketing objectives in your chosen company PAGE NO. 16

Essay on Personal Narrative- Soccer State Championship

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